GAMA GROUP ANALYSIS OF DEVELOPMENT OPPORTUNITIES
DOI:
https://doi.org/10.17770/iss2024.8337Keywords:
business concept, business development, interview, new serviceAbstract
The paper analyses the business development opportunities to efficiently utilise the company's increased capital by integrating a new service to meet the expectations of existing customers and attract new customers. Business development is a key factor in enabling a company to remain competitive in the market and to adapt to market changes. Business development can be done within an organisation using its own resources - by linking development to the creation of new products or services. A theoretical concept of business development and an analysis of development opportunities is presented in order to understand the company's competitors, customer needs and the available resources and their use.
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