ADVERTISING CATALOG AS A SOURCE OF INFORMATION
DOI:
https://doi.org/10.17770/amcd2017.2824Keywords:
catalog, design trends, catalog history, design history, graphic design, catalog kindsAbstract
The modern catalog is a tool for persuading and conquering customers. Consequently, the design and quality of contemporary catalogs and brochures are given a great deal of attention – it is a tool that gives the customer a complete idea about the company's operations, the goods and services offered, the customer is convinced that the company is better and more interesting than its competitors.
The aim of current article: to study and analyze catalog types and formats, printing trends and printing technologies.
Research methods: theoretical: research and analysis of literature related to the industry and Internet resources.
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